WonderLAnd
Immersive holiday drive-thru experience featuring festive environments, animated displays, and large-scale scenic installations.
CLIENT
Experiential Supply Co.
LOCATION
Los Angeles, CA
PROJECT TYPE
Holiday Attraction
SERVICES
Experiential Design
Fabrication
On-Site Execution
Operations Support
Created during the COVID-19 pandemic, Wonderland transformed the former Westfield Promenade into a large-scale holiday drive-thru attraction designed to safely deliver seasonal entertainment to families. Guests traveled through immersive winter environments featuring thousands of lights, oversized holiday décor, animated displays, themed characters, and interactive scenic moments.
Collaborating with Industrial Supply Co., the team led production design, scenic development, fabrication coordination, vendor management, and installation across multiple themed environments throughout the attraction. The project required transforming a large parking lot into a cohesive holiday destination while navigating accelerated schedules and pandemic-era operational requirements.
Wonderland welcomed thousands of visitors throughout its run and received extensive media coverage, helping establish it as one of Southern California's premier holiday attractions.