Smallfoot Yeti Village
Immersive promotional experience that transformed Hollywood & Vine into a snow-covered Himalayan village celebrating Warner Bros.' Smallfoot.
CLIENT
Industrial Supply Co.
Warner Bros.
LOCATION
Los Angeles, CA
PROJECT TYPE
Film Marketing Activation
SERVICES
Experiential Design
Installation Oversight
Creative Direction Support
Guest Experience Development
Fabrication
Project Management
Created in support of the theatrical release of Smallfoot, Smallfoot Yeti Village transformed a prominent site at Hollywood & Vine into an immersive environment inspired by the film's snowy mountain world.
Collaborating with Industrial Supply Co., the team led production design, project management, scenic development, fabrication coordination, and installation for the experience, overseeing the delivery of custom structures, mountain environments, interactive experiences, themed lighting, photo opportunities, and branded activations. The challenge was translating an animated world into a believable physical environment while maintaining strong ties to the film's visual identity.
The experience generated significant public engagement, social media activity, and media coverage, providing Warner Bros. with a highly visible promotional destination in the heart of Hollywood and helping build awareness for the film's release.