Collaborated with Industrial Supply Co. on the launch of Roswell, New Mexico, transforming the former Tower Records building on Sunset Boulevard into a multi-room alien encounter inspired by the series.

The activation featured immersive scenic environments and interactive photo opportunities, including the Crashdown Café, alien pods, themed lighting effects, a Roswell photo booth, and a large crashed UFO installation visible from the street. Designed to function as both a fan experience and promotional activation, the environment balanced cinematic storytelling with highly shareable guest interactions.

The experience turned a landmark Sunset Strip location into a high-profile sci-fi destination, generating local media coverage and fan engagement surrounding the series premiere.