Created in support of Warner Bros.' release of Ready Player One, the Ready Player One Challenge transformed a 10,000-square-foot parking lot in Hollywood into an immersive, game-inspired maze where guests could step inside the world of the film.

Working with Experiential Supply Co., the team coordinated fabrication, scenic production, and installation across a complex multi-room experience featuring interactive challenges, themed environments, technology integrations, and narrative-driven guest moments. The project required close collaboration between creative, production, fabrication, and operational teams to deliver a cohesive experience under an accelerated schedule.

The activation generated significant attention leading up to the film's release and demonstrated how cinematic worlds can be translated into immersive physical environments.